(Reuters) – ChatGPT maker OpenAI is expected to air its first TV commercial during Sunday’s Super Bowl, the Wall Street Journal reported on Wednesday, citing people familiar with the matter.
The Super Bowl is among the world’s most coveted televised events for advertisers given its huge guaranteed audience, with a premium placed on creativity as Super Bowl commercials can generate outsized buzz.
The Super Bowl ad would be OpenAI’s first foray into commercial advertising, the newspaper said. Rivals such as Google ran ads promoting its AI prowess during last year’s Super Bowl.
OpenAI didn’t immediately respond to a Reuters request for comment.
The price for a 30-second ad spot during the 2025 Super Bowl has gone for up to $8 million, Adweek’s Chief Content Officer Zoe Ruderman said, a rise from around $7 million for a similar spot on CBS last year.
The 2024 Super Bowl drew an estimated 210 million viewers. The 59th Super Bowl is scheduled to take place on February 9 at 6:30 p.m. ET (2330 GMT). The NFL championship game will take place in New Orleans at the Caesars Superdome, home to the New Orleans Saints, with a capacity of 83,000 spectators.
Sam Altman’s OpenAI, which is part-owned by Microsoft, released ChatGPT in late 2022 and reached over 300 million weekly active users two years later.
The AI developer, which is in talks to raise up to $40 billion at a valuation of $300 billion, hired its first chief marketing officer, Kate Rouch, in December last year, media reports said.
(Reporting by Anusha Shah in Bengaluru; Editing by Alan Barona)
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